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Creative Lurking is an online showcase of selected works from 2004 featuring brand identity, print, photography, illustration and web design.

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A self-starter from Singapore with a great passion to explore the boundaries of design and branding. Through a broad strategic and art direction background, the past 5 years of active experience have allowed me to develop innovative, cost effective and compelling user experiences - from strategy to content, design and execution.

Prior to moving to Melbourne, I was at the helm of creative development, leading a team of 8, working at NagaWorld,the largest casino-hotel in Phnom Penh, Cambodia. Apart from winning 3 international tourism awards in 2010 (including Best Integrated Entertainment Destination in Cambodia), it was equally entertaining outside work visiting the vast temples of the Angkor empire along with the occasional visits to the shooting range with colleagues firing pistols, machine guns and assault rifles.

During the infant stages as a young designer, I have got 4 great years of freelance under my belt working with high profile clients including adidas, Levi & Strauss, Southern Star, Singapore F1 Grand Prix and The Venetian Macao. Through the years, I have collaborated with a series of multi-disciplinary designers and led the production of over 20 websites and contributed to the leading success of events, including the adidas Sundown Marathon in 2008 and Singapore F1 Grand Prix in 2009.

My ultimate aspiration as a designer is to use the idea of branding to create engaging and meaningful user experiences that are relevant in tomorrow's world.

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